One of the most important elements of the company's strategy is eco-packaging design, on which the European Commission places significant emphasis in the context of the concept of the European Circular Economy. In 2020, Polipack developed and implemented a plan to introduce new packaging projects using the 4R method: reduce, reuse, recycle, rethink. With each new implementation, packaging is analyzed in terms of: weight reduction, possibility of reuse, use of alternative ecological materials, e.g. recycled materials, and designing packaging suitable for material recycling.